Kobo - Read On

“Kobo. That thingamajig from Amazon? Bah, you’ll never get me to give up real books”. Said no one really. However this does represent a real consumer sentiment Kobo asked Sid Lee to help them overcome as they prepared to launch the brand. With the help of the talented director collective Everynone, we produced a digital campaign that focused on reading rituals and positioned Kobo as a brand that shares and enables the passion for reading.